Casey's General Store - Advertising Intern
During the summer of 2019, I had the opportunity to intern at the headquarters of Casey's General Store in their advertising department. During my time, I was able to work on multiple projects that allowed me to grow in my communication, marketing and advertising skills.
During my internship, I sent out the following memos to Casey's stores as a weekly update on the Special Olympics "Round Up" Campaign. To motivate employees, I included a ranking of the top ten stores that raised the most funds. The memos also included a spotlight story of a Special Olympic athlete.
These are a few of the graphics I made for my group presentation on implementing a pick-up/drive thru window at Casey's stores.
In addition to the mentioned projects, I worked with the Iowa Speedway for our booth, contacted vendors for events and updated grand opening signage as well as direct mail.
I learned the value of cultivating a strong B2C marketing strategy by building
off brand loyalty.