This is an individual project I did as an extension of the single media plan. The difference is there are multiple media buys/strategies as well as a different goal... relaunching Starbucks in a post pandemic world.
This brand analysis of "At Home," highlights the identity of the company and how they measure up to their competitors.
Above is a case study on Kleenex where me and my partner launched a campaign called "show your soft side."
Kreg Tool was a client we worked with to execute an integrated marketing communication campaign. In our class, we created "agencies" where I was the account manager.
This video showcases the campaign that me and my team entered in the Effie Collegiate Competition for The Weather Channel.
For one of my advertising classes we had to work in a group and produce a single media plan for a company. We had to hit our goals while staying within the budget.
This is a social media audit I did for class where I evaluated the brand Portillo's and their future opportunities.
Above is one of the projects I worked on at Casey's. The objective was to update grand openings and attract more people.